About Us

Cedera Inc.

Cedera Inc. is a social enterprise built on strong governance, transparency, and long‑term accountability.

We operate with clear ethical standards, responsible financial practices, and measurable environmental impact, ensuring that every tree planted delivers real value for communities, partners, and future generations.

Cedar forest canopy — Cedars of Lebanon — legacy in every root.

Our Team

Meet The People Behind Cedera

Our team combines ecological expertise, operational leadership, and strategic guidance to protect and restore Cedar landscapes in Lebanon.

Karen Hanna-Nesrallah

Founder of Cedera Inc.

Dr. Yousef Tawk

Cedars Planting Expert & Advisor

Maha

Field Operations & Planting Coordinator

Sandrella Daoud

Marketing Coordinator

Ben Estephan

Technology and Cybersecurity Advisor

Alexndra Potapova

Finance Advisor

Governance & Transparency

Cedera Inc. operates with a governance‑first approach that prioritizes transparency, accountability, and ethical stewardship at every level of our work.

As a social enterprise, we are committed to:

Clear oversight and decision‑making structures that guide our operations and partnerships

Responsible financial management, ensuring funds are allocated directly to planting, maintenance, and verified program costs

Transparent reporting on tree planting activities, partnerships, and project outcomes

Long‑term accountability, with a focus on sustainability, maintenance, and measurable impact rather than one‑time actions

Our governance framework is designed to build trust with donors, partners, and communities, ensuring that every tree planted represents a genuine, lasting contribution to environmental restoration and cultural legacy.

How Funds Are Used

Every contribution to Cedera Inc. is managed responsibly and allocated with transparency to ensure long‑term environmental impact and stewardship.

Typical Allocation Breakdown

Tree Planting & Saplings35%

Seedlings, nursery care, site preparation, and planting in collaboration with local partners and forests.

Maintenance & Survival Care30%

Ongoing care during critical growth years, including watering, protection, monitoring, and replacement if needed.

Governance, Technology & Reporting25%

Digital certificates, tracking systems, reporting tools, platform operations, and administrative oversight.

Education, Outreach & Awareness10%

Educational initiatives, heritage storytelling, community engagement, and awareness campaigns supporting long‑term conservation.